What is facebook marketing

What is facebook marketing?

Social media marketing (Facebook, Instagram, Linkedin, etc.) is always very beneficial for businesses whether small business or big. People have embrace FB very positively since their launch in 2004. And this thing gives many businesses the opportunity to attract their vast proportion of customers through Facebook marketing. But there are also many challenges with the multiple advantages of Facebook ads. Today we will learn here about the advantages and challenges of Unhi FB marketing. 

Facebook Marketing (Facebook Marketing) Its Advantages and Key Challenges

1.The number of users on Facebook, especially in India is very high: 

Undoubtedly, FB is the biggest player in social media with 2.41 billion user account. And 241 million of these are just from India, which makes us its largest user base. This platform gives you multiple platforms for marketing in the form of pages, groups, and ads. FB page from these subsides is a most popular way to reproduce an individual or a business. 

2.People have average time spent high on Facebook:

One of the major advantages of FB is 80% internet users use it on today's time. Even 65% of 65+ years adults. 80% of teens also check their FB feed first when they wake up in the morning. And 96% users access it on mobile. Now because of all these information you know that your maximum audience mobile users then you can curate your content same according and that way your chances of getting attention of your customers will also increase significantly. 

3. Extremely useful for increasing brand awareness and educating new customers:

Facebook ads will significantly build your brand awareness. These are a very good way to tell people what you have to offer. The more people familiar with your brand the more chances are that he will purchase your product when taking decision. Facebook advertising helps a lot in your customer attention too. And it is also very important because the more often your audience interacts with your business, the more chances of their becoming convert. 

4.It can be used to target and engage potential customers:

Facebook ads have a unique facility that allows you to target potential customers on basic of demographics and interest. It also enable you to target customers who visited your site earlier, so that you can narrow your target audience effectively. Facebook advertising can boost your website traffic and is more beneficial than the rest of the sources in many ways. 

5. advertisement on Facebook are highly targeted, cheap and fast and their results are also easily measurable:

Facebook advertising is a most targeted form of advertising. You can advertise your business on the basis of age, interest, behavior and location in people. With this Facebook advertising is quite fast, and it drives immediate results. You can reach up to thousands of people together on the same day, because of which it is one of the cheapest form of advertisement too. 

6.Technological requirement/skill requirement (Facebook marketing can be very complicated): 

A Facebook marketing challenge that frustrate many business persons is lack of technology know-how in the gap. There are many CEOs who started their career and business major technology challenges long before they came due to which they do not have the right knowledge about it or there are many that lack of technical knowledge. In such a situation, when he consults his colleagues, his friends of industry or/and analyst report, he gets varied response and mostly incomplete knowledge from different sources. 

7.There are still many people who are either on Facebook not only or else he does not live much ? 

You know it's a fact that around half the population of the world is not present on FB. In India also this number is approx 1 billion people. There are many people who do not like to keep their profile updated after creating an account on it, there are many others for whom it does not seem necessary to create an account on it. Apart from all this, there is a significant proportion of the world who have not yet reached the facility of internet. Due to all these things, Facebook marketing may not benefit your B2B marketing and sales campaign. 

8.Making goals and strategies:

Goals and strategy decides that you give your brand the opportunity to showcase the product to the right audience for yourself. You may know what and why you want to accomplish, but without any strategy you have any specific plan or say your goals without roadmap becomes extremely difficult. 

9.making regular and diverse content:

Content in Facebook marketing plays a very important role. It doesn't matter what kind of ad format you choose, but content is very essential for marketing. It may also be text-based, visual or audio but it is important that you should be regular and diversified. And even more important your content should be inlined with your brand values and Facebook marketing goals. If you don't have content then you have nothing to amplify on it and people will get tired very quickly from your sales message and special offers. 

10.Fetching customer attention:

There are many different type posts on FB. There are some which can annoy audience, and some happen which can engage them. Some may not even reach audience because it has brought a lot of changes in its news feed. And not only that, on FB there are thousands of brands which are compete for attention of users. Because of this there is a lot of noise create because of which it becomes even more difficult to stand out your business whether your content is getting organically appear in your audience that feed or in paid capacity.